When it comes to building a brand that stands out, it’s not just about what you say—it’s how you make people feel. And nothing influences that first impression faster than colour.

Whether it’s a bold red that shouts confidence, a calming blue that builds trust, or a sunny yellow that oozes optimism, the colours you choose tell a story before a single word is read.

Colour Is Instant Communication

Research shows it takes just 90 seconds for people to make a judgement about a product—and up to 90% of that is based on colour alone.

Colour creates emotion, emotion builds memory, and memory builds loyalty. In other words: colour equals connection.

The Psychology of Colour in Branding

Here’s a quick guide to what different colours can communicate:

• Red: Passion, urgency, energy

• Blue: Trust, stability, calm

• Yellow: Optimism, warmth, creativity

• Green: Growth, nature, balance

• Pink: Softness, playfulness, emotion

• Black: Luxury, sophistication, strength

• Orange: Fun, enthusiasm, friendliness

Choosing the right colour isn’t just aesthetic—it should reflect your brand’s personality and purpose.

Colour in Merch and Print: It's a Game-Changer

At The Thread Studio, we’re all about colour.
We know how to turn brand palettes into wearable, memorable merchandise that stands out in the real world.

In both print and embroidery, colour influences how bold your message appears, how wearable your merch feels, and how recognisable your brand becomes.

When helping you choose colours, we always consider:

• How they look on different fabrics

• How they hold up in embroidery or print

• How they reflect your audience and industry

Want More Colour Inspiration?

We’re constantly exploring and celebrating colour through:

• Our Monthly Pantone Spotlight, where we match a shade to the season and explore how it connects to branding

• Our Pantone Swatches on Pinterest, filled with curated palettes, mood boards, and creative merch inspiration

Follow us on Pinterest or keep an eye on our social channels to see what’s trending and how to use it in your brand.

What Does Your Colour Say?

If you’re launching a new brand or refreshing your look, don’t underestimate the power of colour. It’s not just decoration—it’s a vital part of your brand’s voice and presence.

Let’s Talk Colour

Need help choosing the right palette or turning your brand colours into standout merchandise?
We’re ready when you are.

The Thread Studio – Brilliant at Branding Stuff